My name is Steven Rozema and I am the World of Business Commissioner of the 35th EFR Business Week. My main task this year is organizing the opening event of the Business Week. During this day, prominent and inspiring speakers will explore the theme through keynote speeches and Q&A sessions. The goal of this day is to inspire, motivate, and encourage students to think about the vastly changing world we live in. I will make sure that the attendees have an insightful and fun day. Besides the keynote speeches and food market there is going to be an Innovation Playground this year. At the Innovation Playground you will literally walk into the world of innovation. Students will get the chance to feel and actively experience the possibilities of technology. If you have any questions about the World of Business, you can send me a message on firstname.lastname@example.org.